The social market and the consumer society

Since the beginning of this year, I started thinking about social media and how one interacts with other people through this digital platforms, at one point I realised that it is possible to compare the dynamics of these interactions with the ones occurring inside of a marketplace where content becomes the main commodity supporting all transactions.

These transactions work a quite differently from the traditional exchange of goods and services between buyers and sellers; people offer content in exchange for likes, comments and content sharing. Of course, there is a commercial dimension to this, but I rather focus on the social interaction.

It is possible to think that this social market is actually a visible feature of the consumer society, a society completely permeated by the market values.

In this talk, Michael Sandel is talking about the role of money in our society and the effects it has on interactions and even on the “commodities” it buys.

Although my focus is on social exchange, I think there are a lot of interesting things about money and power and I really feel that in order to be able to depict present times, I have to deepen my research on this topic.

Again, although my focus is not on money, it is unavoidable to think about Exploitation and Degradation as pretty important facts that affect a huge chunk of the population.

My Reflection

I understand that my intention to depict reality has to embrace both global and local views, I am aware that my visual language has to evolve in a way that is able to zoom in and out from both conflicting and unrelated facts of existence and I guess, that my next course of action, should be to create a diagram or a map about this reality.