Don’t you worry



I’ve just seen a video with a scene containing lots of text. I was unable to read it because it went away really fast. I reflected about this and I understood out that this could trigger a really complex reaction towards story telling in video (if you do the same over an over again). the Viewer’s brain will collapse on frustration, but at the same time, this could be the beginning of a meaningful engagement with the audience.

As humans, we have a strong reaction to text, maybe is because we have a mindset that recognises text as a primary source for meaning while images tend to be classified as ambiguous sources.